Case Study — Local SEO & Google Business Profile
340% More Phone Calls for an NJ Plumbing Company in 90 Days
A family-owned plumbing company in Northern New Jersey was invisible in local search despite 22 years in business. Competitors with newer websites were taking all the high-intent calls.
The Challenge
When this NJ plumbing company hired us, they were averaging only 11 inbound calls per week — far below their operational capacity. Their Google Business Profile had not been updated in 3 years, had zero posts, and only 4 reviews (all unresponded to). Their website was not mobile-optimized and loaded in 8.2 seconds. They had no citations in key local directories and their service area pages targeted only one city despite serving 14 municipalities.
Before vs. After
| Metric | Before | After (90 Days) |
|---|---|---|
| Weekly Inbound Calls | 11 calls | 48 calls |
| Google Maps Local Pack Position | Not in top 10 | #1 for 8 keywords |
| GMB Profile Views (Monthly) | 320 views | 1,980 views |
| Google Reviews | 4 reviews (3.2★) | 61 reviews (4.8★) |
| Website Load Speed (Mobile) | 8.2 seconds | 1.8 seconds |
| Local Directory Citations | 6 citations | 84 citations |
| Service Area Pages Ranking | 1 city | 14 municipalities |
Traffic & Lead Growth
Organic traffic grew from 480 to 3,240 monthly visitors within 90 days, driven by a targeted local SEO approach:
- GMB Optimization: Complete profile overhaul with 40+ service categories, 200+ photos, weekly Google Posts, Q&A population, and a review generation system via automated SMS follow-up after each job completion.
- Citation Building: 84 consistent NAP citations across Yelp, Angi, HomeAdvisor, Houzz, BBB, and 79 additional local directories — all with identical business name, address, and phone number format.
- 14 Location Pages: Individual service area pages for each municipality with unique content, embedded maps, local schema markup, and hyper-local keyword targeting (e.g., “emergency plumber [town name] NJ”).
- Technical Fixes: Mobile redesign, Core Web Vitals improvements, HTTPS migration, and structured data for LocalBusiness and Service schema.
ROI Breakdown
“I’ve been in business for 22 years and I’ve never had the phone ring this much. In 3 months, Digit and Tech completely changed our business. We had to hire two more technicians just to handle the volume.” — Owner, NJ Plumbing Company