Case Study — SEO + Google Ads + Conversion Optimization
520% ROI in 12 Months for a Florida Home Renovation Company
A home improvement contractor in South Florida was generating leads exclusively through word-of-mouth and a dormant Facebook page. They needed a scalable digital growth engine.
The Challenge
This Florida renovation company had a beautiful portfolio of completed projects but zero digital presence. Their website had not been updated since 2019, ranked for zero commercial keywords, and generated fewer than 4 leads per month — all via phone. They had tried running Facebook Ads independently with no trackable results and a wasted $3,200 in ad spend. Their main competitors had invested heavily in local SEO and PPC, making it critical to close the gap quickly.
Before vs. After
| Metric | Before | After (12 Months) |
|---|---|---|
| Monthly Inbound Leads | 4 leads | 15.6 leads/month avg. |
| Monthly Organic Traffic | 380 visitors | 2,052 visitors |
| Keywords in Top 10 | 3 keywords | 112 keywords |
| Cost Per Lead (PPC) | $48+ (estimated) | $4.20 |
| Lead-to-Quote Conversion Rate | — | 68% |
| Monthly Revenue (Projects) | $42,000 | $218,400 |
| Domain Authority | DA 8 | DA 29 |
Traffic Growth Strategy
Growth was driven by a combined SEO + PPC approach with conversion rate optimization running in parallel:
- Website Rebuild & CRO: New mobile-first website with before/after project galleries, clear call-to-action buttons, click-to-call on mobile, and a live quote request form with 3-hour response SLA. Conversion rate jumped from under 1% to 4.8%.
- Local SEO Foundation: Optimized 22 service pages with location-specific content for Miami-Dade, Broward, and Palm Beach counties. Built 60 citations and grew GMB profile to 4.9-star average with 89 reviews.
- Google Ads Launch: Campaigns for kitchen remodeling, bathroom renovation, and flooring with tightly themed ad groups. Used call-only ads during peak hours (7am–7pm), which drove cost-per-lead from an estimated $48 down to $4.20 within 60 days through aggressive negative keyword pruning and bid adjustments.
- Content Marketing: 24 educational blog posts on home renovation topics (costs, timelines, material guides) capturing top-of-funnel traffic and building domain authority from DA 8 to DA 29.
ROI Breakdown
“Before Digit and Tech, I was surviving on referrals and hope. Now I have a full calendar 3 months out and I’m turning down work because we can’t keep up. The investment paid for itself in the first 60 days.” — Owner, South Florida Renovation Company