Case Study — Ecommerce SEO & PPC
How We Grew a US Fashion Brand’s Revenue by 412% in 14 Months
A mid-market women’s fashion retailer in the United States approached Digit and Tech struggling with stagnant organic traffic and a cost-per-acquisition that was eating into margins.
The Challenge
When this fashion retailer came to us, they were spending $18,000/month on Google Ads with a ROAS of only 1.9x — barely breaking even after fulfillment costs. Their website had 12,000 monthly organic visitors but 80% of those came from branded searches. Non-branded keyword rankings were virtually nonexistent. Their product pages had thin content, no structured data, and zero backlink authority from fashion publications.
Before vs. After
| Metric | Before | After (14 Months) |
|---|---|---|
| Monthly Organic Traffic | 12,400 visitors | 51,800 visitors |
| Non-Branded Keyword Rankings (Top 10) | 18 keywords | 340 keywords |
| Monthly Revenue (Online) | $38,000 | $194,600 |
| Google Ads ROAS | 1.9x | 8.4x |
| Cost Per Acquisition (CPA) | $47 | $18 |
| Bounce Rate | 74% | 38% |
| Conversion Rate | 1.1% | 3.4% |
Traffic Growth Timeline
Traffic growth was achieved through a structured 3-phase SEO strategy combined with optimized paid media:
- Month 1–3 (Foundation): Full technical SEO audit, Core Web Vitals fixes (LCP reduced from 4.8s to 1.4s), schema markup for all 280 product categories, and 60 long-tail blog posts targeting buyer-intent keywords.
- Month 4–8 (Authority Building): Outreach campaign secured 47 do-follow backlinks from fashion blogs (DR 40+), 3 features in major style publications, and a link-earning gift guide campaign that generated 18 editorial mentions.
- Month 9–14 (Scaling): AI-driven Google Shopping campaigns, Performance Max campaigns with custom audience signals, and automated bid strategies. Remarketing lists segmented by product viewed, cart abandoned, and high-value purchaser lookalikes.
ROI Breakdown
“Digit and Tech didn’t just improve our numbers — they completely transformed how our brand shows up online. We now rank on the first page for over 300 fashion keywords and our paid campaigns run at a profit we never thought possible.” — Marketing Director, US Fashion Brand