The Challenge

When this fashion retailer came to us, they were spending $18,000/month on Google Ads with a ROAS of only 1.9x — barely breaking even after fulfillment costs. Their website had 12,000 monthly organic visitors but 80% of those came from branded searches. Non-branded keyword rankings were virtually nonexistent. Their product pages had thin content, no structured data, and zero backlink authority from fashion publications.

Before vs. After

Traffic Growth Timeline

Traffic growth was achieved through a structured 3-phase SEO strategy combined with optimized paid media:

• Month 1–3 (Foundation): Full technical SEO audit, Core Web Vitals fixes (LCP reduced from 4.8s to 1.4s), schema markup for all 280 product categories, and 60 long-tail blog posts targeting buyer-intent keywords.
• Month 4–8 (Authority Building): Outreach campaign secured 47 do-follow backlinks from fashion blogs (DR 40+), 3 features in major style publications, and a link-earning gift guide campaign that generated 18 editorial mentions.
• Month 9–14 (Scaling): AI-driven Google Shopping campaigns, Performance Max campaigns with custom audience signals, and automated bid strategies. Remarketing lists segmented by product viewed, cart abandoned, and high-value purchaser lookalikes.

ROI Breakdown

“Digit and Tech didn’t just improve our numbers — they completely transformed how our brand shows up online. We now rank on the first page for over 300 fashion keywords and our paid campaigns run at a profit we never thought possible.” — Marketing Director, US Fashion Brand